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Information on the US Breastfeeding Campaign

 

National Breastfeeding Awareness Campaign
from the US Department of Health and Human Services Office on Women's Health

Ad Council Breastfeeding Awareness Compaign
See the ads, and more.

Babies Were Born to be Breastfed: Strategies for local benefit from the new national campaign
Webcast archives from Wednesday, July 14, 2004

 

News articles

Bangor Daily News (7/6/04):
Got Breast Milk? by Meg Haskell. "It's official - nursing is the best way to feed babies. Now Maine employers, physicians are urged to support moms."

Boca Raton News (6/9/04):
Is breastfeeding an option or an obligation? by Heather Johnson. "A new ad campaign is sure to incite controversy."

LLLI (6/4/04):
La Leche League International Applauds Breastfeeding Campaign. LLLI Media Release.

ABC News (6/4/04):
Milk Money by Brian Ross and Jill Rackmill. "Advocates Say Government Pressured by Formula Companies to ‘Water Down’ Breast-feeding Ads"

AdCouncil news release (6/4/04):
Public Service Campaign to Promote Breastfeeding Awareness Launched. The much anticipated launch of the National Breastfeeding Awareness Campaign was announced today.

Mothering.com (3/04):
The Dastardly Deeds Of The AAP
, editorial by Peggy O'Mara

CBS--The Early Show (12/31/03):
Battle Over Breastfeeding Ads
, with Amy Spangler of the USBC and Dr. Carden Johnston of the AAP

WOMENSENEWS (12/22/03):
Teeth Cut from Breastfeeding Campaign by Luchina Fisher

HipMama.com (12/19/03):
The Milky Way of Doing Business
by Katie Allison Granju

Philadelphia Inquirer (12/08/03):
Dispute over tone delays ad push for breast-feeding
by By Marie McCullough

New York Times (12/04/03):
Breastfeeding Ads Delayed by a Dispute Over Content
by Melody Petersen

Amy Spangler's Feeding Times (Nov-Dec 03):
National Breastfeeding Campaign Generates Controversy
by Amy Spangler

 

Additional Information

International Lactation Consultant Association: AD Campaign News

US Breastfeeding Committee: News and Events

Massachusetts Breastfeeding Coalition: Ethical Conflicts Delay the National Breastfeeding Awareness Campaign

Breastfeeding Task Force of Greater Los Angeles: National Breastfeeding Awareness Campaign

 

Satire & Humor

Hathor the Cow Goddess: AAP is a Lobbyist for Formula Industry! December 12, 2003

Hathor the Cow Goddess: Oh, Why is it So Hot in Here! December 12, 2003

Bongo News: Breastfeeding Ads Seen as Having Too Much Emphasis on Breasts December 10, 2003

 

More on Breastfeeding Advocacy


Page last modified: 10/10/2005

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